A compilation of informal writings that is self-published online. Ideally includes frequent updates and informal ways to share some topics of interest that are engaging for the target audiences.
I have been managing corporate blogs during my career that incorporate Search Engine Optimization best practices to raise brand awareness, share pieces of information to customers, as well as maintain good communication channels and build customer rapport.
With the help of Google Analytics, my teammates and I analyze the trending stories to come up with topics that resonate with our market and audiences. I also write targeted headlines and edited copies to ensure engagement and quality.
Through blogging, I have experience with things such as native advertisements and sponsored content.